Our Process

Our process starts with understanding our members’ needs and business goals, and ends with valuable solutions that are custom made and integrated with new technologies. When it comes to design, we focus on the User Centered Design model as a creative approach to problem solving at ClubLabs.


Exploring the Future

We partnered with other companies to explore the future possibilities to integrate AAA services in in-vehicle experiences for families.


Improving Our Members Experience

We saw an opportunity to improve on our discounts feature. By partnering with our discounts business line, we explored solutions that provide our members with an easy way to search, browse, and get a personalized discounts experience.